Organic tart cherry juice is where the juice is grown organically. This usually means the fruit is not grown using pesticides, herbicides and other chemicals used to grow the fruit. However, does this make the end product any better than non-organically grown fruits. It really depends on what the individual wants out of drinking the product.
For some organic is the only way to go since these individuals may have allergic reactions to certain chemicals. If this is the case, then the only choice is to consume non-chemical added products. However, for many eating more naturally and getting away from synthetic products is becoming the best choice. For this group of individuals, making a choice to go organic is a matter of choice rather than a health issue.
For many in this second group eating more natural is becoming a lifestyle and a way of life. According to a 2007 Harris poll, about 30 percent of Americans buy organic food at least on occasion. In addition, many also think it is safer, healthier and better for the environment.
Another trend or belief is that organic food is local, but it may come to shock to some people that “organic” doesn’t necessarily mean “local.” The actual may come from a farm in Chile, England or another part of the world as long as it follows organic growing procedures. The best way to know that you are getting local and organic is the ask where the actual fruit is from. For example, the cherries that go to make our tart cherry juice are from Michigan. This means what goes to make our product is Michigan-grown and Michigan-based produce.
That is why we offer a complete line of organic products. In addition, make sure to check our guide to growing natural produce.