About Us

Traverse Bay Farms is dedicated to providing innovative functional fruit products and great-tasting, fruit-based gourmet products.

Traverse Bay Farms is based in in Bellaire, Michigan – the epic-center region of tart cherry farming. This area of Northwestern Michigan is often referred to as the “Traverse Bay” area.

The company also promotes healthy living and education with our online fruit-education orchards. We call this the Orchard of Health. Click Here to learn  more about the Orchard of Health.

The unique micro-climate and mineral-rich soil area of northwestern Michigan produces a wide variety of agricultural products. In fact, the area stretching along hundreds of miles of Lake Michigan shoreline produces some of the world’s finest fruit.

Our products pairs the highest quality fruit with the most innovative manufacturing processes to produce our gourmet fruit products and the proprietary line of fruit-based dietary supplements.

The Traverse Bay Farmstm Story:

Traverse Bay Farms was started by Jennifer LaPointe, a stay-at-home mom who was looking for a better way to encourage her family to eat healthier in spite of a busy schedule.

She frequently visited local farm markets to purchase fresh fruits and vegetables. During these visits, Jennifer discovered the many amazing health benefits of fruit for all generations. The idea of starting a gourmet fruit business based on healthy living and convenience took root. Traverse Bay Farms was born.

Backed by passion and the desire to offer a varied line of fruit-based products, her new company rapidly grew to offer the broadest selection of gourmet fruit and functional fruit products in the industry.

Traverse Bay Farms was the first company to offer convenient automatic monthly delivery of cherry juice concentrate, dried fruit and fruit supplements. Fruit Advantage (owned by Traverse Bay Farms) was the first brand created to offer a complete line of dietary supplements based solely on the antioxidant benefits of fruit. 

The company is currently driven by Jennifer to be a leader in the “Fruit for a Healthy You” movement.  It continues to offer innovative and exciting health products based on combining the antioxidant-rich benefits of fruit with the convenience required by today’s lifestyles.