About Traverse Bay Farms:
America’s #1 Award-Winning Superfruit Brand for Healthy Living
At Traverse Bay Farms, we’re passionate about making healthy living simple, delicious, and natural. As a national leader in superfruit-based gourmet foods and supplements, our mission is to help families enjoy the powerful health benefits of antioxidant-rich fruit—without compromising on taste or convenience.
Since 2001, our small-batch, using as much locally-grown produce as possible in our products have earned over 48 national food awards—making us America’s most awarded superfruit company.
Our Roots: Northern Michigan’s Fruit Belt
We’re proudly headquartered in Bellaire, Michigan—right on the 45th Parallel North, a globally recognized zone for premium fruit growing. This unique micro-climate, stretching along the shores of Lake Michigan, produces some of the finest cherries, blueberries, and apples in the world.
We operate two year-round retail locations:
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Bellaire, MI – Home to our company and distribution hub.
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Elk Rapids, MI – Just steps from Grand Traverse Bay and a short drive from Traverse City.
- Metro Detroit: - Coming soon: A third location
Our Story: A Mom on a Mission
Traverse Bay Farms began with one simple goal: help families eat healthier, even on the busiest days. Founder Jennifer LaPointe, a stay-at-home mom, started the company after discovering the powerful wellness benefits of tart cherries and other superfruits at local farmers markets. Our company has grown into three-generations working together and delivering high-quality, sustainable, eco-friendly products to our customers.
That spark of inspiration grew into a nationally recognized brand offering:
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Tart cherry juice concentrate
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Fruit-based dietary supplements
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Award-winning salsas, jams, sauces, and dried fruits
Today, Traverse Bay Farms continues Jennifer’s mission—to make antioxidant-packed products for every lifestyle, age, and taste.
How Our Products Are Made
Our commitment to quality is in every batch.
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Small-Batch Production: Ensures maximum freshness and flavor
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Locally Sourced Fruit: We partner with Michigan farmers whenever possible
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GMP Certified: We follow Good Manufacturing Practices for every product
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Transparent Process: Each product page includes a “How It’s Made” section for full visibility
The Orchard of Health: Education & Wellness
Beyond products, we’re also committed to education. Our “Orchard of Health” initiative offers free online resources to help people learn about the science and benefits behind fruits like cherries, blueberries, and pomegranates.
Our Expert Team & Trusted Partners
With over two decades of experience, our formulations are backed by a team of:
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Registered nurses
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Doctors
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Nutritionists
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Natural health practitioners
This foundation gives our customers and healthcare partners the confidence to trust—and recommend—Traverse Bay Farms products.
National Innovation. Local Heart.
Here’s what sets us apart:
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First in the U.S. to offer tart cherry + glucosamine joint supplements (Fruit Advantage® Cherry Prime)
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Pioneers in Superfruit Education: We were among the first to use video and online media to share fruit health benefits
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Monthly Delivery Programs: Home delivery of cherry juice, capsules, and more
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Retail + Online Presence: Sold in fine stores, spas, and resorts across America
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Sustainability Promise: Going Green Since Day One
From the beginning, we’ve been committed to eco-conscious practices:
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Recycle 100% of usable cardboard
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Purchase local produce whenever possible
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Participate in environmental events like Green Elk Rapids
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Reduce emissions with smart energy use and low-impact employee commuting
Our Quality Promise
Every product is backed by our industry-leading quality standards:
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Cherry Juice Concentrate: Shelf stable for 9+ months. Refrigerate after opening.
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Dried Fruit & Snacks: Long shelf life in a cool, dry place.
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Salsas, Jams, Sauces: Use by printed date. Refrigerate after opening.
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Supplements: Use by expiration date printed on the bottle.
Your satisfaction is guaranteed for the life of the product.
Internet Security & Shopping Safety
Shop with confidence at TraverseBayFarms.com:
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SSL encryption
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McAfee daily security scans
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Verified Merchant Seal from Authorize.Net
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PCI-compliant for payment protection
Shipping & Return Policy
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Fast Shipping: 98.2% of orders ship within 24 hours
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Same-Day Shipping: For weekday orders placed by 12 PM EST
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Fair Returns: Returns accepted within 60 days on unopened items. A small restocking fee and shipping reimbursement may apply.
International buyers: Please check your country’s import laws before ordering.
What Our Customers Say
How people first discover Traverse Bay Farms:
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Referred by doctor, family, or friend – 37%
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Discovered online – 22%
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TV, radio, or newspaper – 19%
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Sampled in-store – 18%
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Visited our Michigan stores – 4%
Summary: Why Choose Traverse Bay Farms?
At Traverse Bay Farms, we believe fruit should be as good for your body as it is for your taste buds. With decades of experience, unbeatable awards, and a genuine commitment to your well-being, we invite you to taste the difference and join the movement toward a healthier, fruit-filled life.
Have Questions?
We’re here to help!
Call us toll-free at 1-877-746-7477 or Contact Us Here.
Emails are answered within 24 hours. -
