Traverse Bay Farms, an acclaimed pioneer in the gourmet food sector and winner of over 38 national food awards, is delighted to announce the launch of its third retail outlet in Northern Michigan.
This latest store not only broadens the company’s presence but also brings a unique salsa bar to the area, reinforcing its commitment to delivering premium, award-winning food products.
The choice to open an additional location followed a thorough evaluation of multiple cities across Northern Michigan. This new site will offer a wide array of products including cherry juice concentrate, tart cherry capsules, no-added sugar dried cherries, and the brand’s well-known fruit and gourmet salsas.
Director of Marketing at Traverse Bay Farms, highlighted the strategic growth of the company, spurred by consumer interest. “With our established stores in Elk Rapids and Bellaire, we’ve witnessed a strong demand from both tourists and local residents who are keen to access our offerings across the region. These locations are vibrant, all-season tourist hubs drawing people from all over Michigan and beyond.”
The newly opened store is tailored to contemporary shopping habits, providing both face-to-face and online buying options.
“Our aim with this expansion is to transform our store into a community hub, where individuals can gather, savor excellent food, and soak in the warm, inviting ambiance that Northern Michigan is celebrated for,” stated the marketing director.
This growth not only marks a significant stride in Traverse Bay Farms’ ongoing success within the gourmet food market but also highlights its commitment to improving customer experiences and making its exceptional products more accessible.
