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This increased fascinated with tart cherries and even tart cherry products it isn't just due to the increasing selection of food researchers executing excellent research on tart cherries but also to the greater word of mouth promotion of the amazing super fruit. As word spread this simple super fruit is getting more popular. Stories of the tart cherry’s ability to maintain healthy joint function* and other health benefits has long been passed from generation to generation; from mom to daughter and from father to son.